Technical and product strategy
Deciding what to build, what to buy and what to leave well alone.
Partner · Technical leadership
Technical co-founder and fractional CTO work from someone who runs his own company as founder and CEO, and still writes code in yours.
What a partner engagement covers
Partner is a technical co-founder, or a fractional CTO, sized to the business. Someone senior owns the technical direction: what gets built, in what order, by whom, and on what architecture.
I co-founded an education business, run it as CEO and lead its technical team. I’ve made those decisions there, what to build, what to buy and who to hire, and I still carry the P&L for them. Few people selling this work still carry one, and it changes what you’re willing to recommend to somebody else.
Typical work
Deciding what to build, what to buy and what to leave well alone.
The decisions that are expensive to reverse.
Hiring, standards, review, and a team that ships predictably. I write the role and sit in the interviews.
A roadmap the commercial side and the engineers both back.
An honest read of a codebase, a team or an acquisition.
For founders
Some of the founders who call me run a company that depends on technology they can’t judge. I hold that seat in my own business: the same decisions, made with my own money, and I still open the codebase and read what the last person did.
I’ve raised equity, and later taken investors off a cap table. I can write the technical section of the deck, sit in the diligence call and answer the investor’s adviser in the room.
The business I run is Innovate UK funded and a Xero Beautiful Business Fund global winner, and I’ve run R&D tax relief claims for a decade without losing one. Each turned on what was recorded while the work happened, so I set that up on day one of a build. Whether your work qualifies is your accountant’s decision; I provide the technical record and narrative they need.
In my business the board pack, the dashboards and the headline figure all read from one definition, because I’ve lived with the arguments a second one causes. I’ll set that up, and sit in the meeting where it’s read.
I’ve built a core engineering team and helped build teams of fifteen to twenty, across operations as well as engineering. I can write the role, run the interviews and tell you when the candidate is wrong. If a technical co-founder has just left, I can hold the architecture, the team and the roadmap while you decide who should hold the seat for good, and I won’t be angling for it, because I’ve got a company of my own to run.
How this compares
Three of these are the right answer somewhere.
| Full-time CTO hire | Equity co-founder | Development agency | This | |
|---|---|---|---|---|
| Cost | £120k–£200k salary, plus NI, pension and equity | 20–50% of the company | Team rates, monthly | £7,500 diagnostic, then quoted, or from £2,000 a month |
| Time to start | 3–6 months to hire | However long it takes to find one | Weeks | Weeks |
| Decides what to build | Yes | Yes | Depends on the contract; you write the brief unless you buy discovery | Yes |
| Writes the code | Depends on the stage and the person | Yes | Yes | Yes |
| Has run a business | Sometimes | Sometimes | The firm has; your team may not | Yes, as founder and CEO |
| Accountable for the number | Yes | Yes | Only if you contract for it | Yes |
Salary band from Robert Half’s 2026 UK salary guide, £120,000 at the 25th percentile to £201,500 at the 75th, checked August 2026. Hiring time is the three to six months the same guide and my own hiring put on the seat, and the equity range is what I’ve seen in the deals I’ve been party to, which is a handful, so it is stated as that in the co-founder article and not as a market survey.
Where it starts
All prices exclude VAT.
You want the decisions owned, and the first decision is what the next twelve months should build. The diagnostic settles that first, and the retainer then starts with a plan.
Questions
The work overlaps; the deal is where they differ. A fractional CTO costs a fee and a technical co-founder costs equity. The businesses that ask me mostly need the technology owned now, for a while, which a fee buys far more cheaply. The long version, with what equity costs and how vesting protects you, is in Technical co-founder or fractional CTO.
Part-time CTO, virtual CTO, outsourced CTO and CTO as a service are other names for what I call fractional: senior ownership of your technology for a day or two a week, on a monthly fee.
An interim CTO is a full-time seat for a fixed period, to cover a departure or carry a company through a sale. I don’t take those. I run a business of my own, so a day or two a week is what I can give properly. Which you need is in Fractional CTO or interim CTO.
A fee, in every engagement so far. Where equity has come into it the client brought it up, and I’ve had investors on a cap table and taken them off again, so I know what that costs from both ends.
Partnership does happen. It isn’t what’s being sold, and it has no price: equity only when you raise it, and only after a fee.
Both, and the ratio moves about depending on what the engagement needs. The systems in the case studies are mine, designed and built by me, and I still write code in my own company as well as in clients’.
Then the work is direction: architecture, standards, what gets built in what order, and the decisions that are expensive to reverse. It’s how my own business runs.
A diagnostic is two weeks of concentrated attention. A retainer is a day or two a week, plus being reachable in between for a decision, with a considered reply aimed for within one working day. A support retainer is two days a month for a live system that needs looking after. I take on a few clients at a time.
I aim to start a diagnostic within two weeks, and a retainer on a similar footing, depending on what’s already running. You’ll get the real date on the first call.
£2,000 a month for a support retainer of two days a month, £4,000 a month for a day a week, and £7,500 a month for two, so the more days you book the less each one costs you.
Need less than two days a month? I work at my day rate of £1,000 as and when, booked in half days and invoiced for what’s used. Nothing is reserved, so there’s no reply promise.
What each one comes to per day, why the weekly ones cost less a day, and what the slot buys you between the scheduled days, are all in the pricing article. On the support retainer the aim is a considered reply within two working days.
The diagnostic price is the exception here, set by the outcome. All prices exclude VAT.
No minimum term. It runs month to month with 30 days’ notice either way. More than two days a week is possible and unpriced, because three days is most of one person’s week.
You hold a system that runs without me, in production, with the decisions written down as they were made and the handover built as we went. That holds whether you leave after one piece of work or stay for years.
A system in production keeps generating decisions, though: what to build next, what the constraint is now, whether the next spend is right, and a retainer is for those. It runs month to month on 30 days’ notice, so it can’t become a dependency.
The team as well. I’ve built my own business to a core team of more than ten, and in earlier companies helped build teams of fifteen to twenty, across operations and delivery as well as engineering, which covers hiring, structure, standards and the unglamorous part where a team of three becomes ten and stops running on conversation alone.
I’m not a recruitment function. Past twenty people you want a permanent leader in the building, and by then my job is to help you pick them.
This is one person. If you need guaranteed cover, hire a team. A bigger client doesn’t displace you, because I take few engagements. Where a problem needs a skill I don’t have, or a gap needs covering, I can call on a small group of senior people I’ve delivered alongside for years, and the contract stays with me.
What I can control is how exposed you are when I’m not there. Everything runs on your infrastructure under your accounts, decisions are written down as they’re made, and another competent engineer could pick the work up from the repository alone.
Holiday goes into the availability we agree at the start. If I’m ill for long enough to disrupt you, you’ll hear it from me straight away and we’ll agree what happens. I carry professional indemnity insurance, certificate on request, so if procurement needs it named, ask early.
Retainers run month to month, and either of us can end one with 30 days’ notice.
It can be. Better raised now. I’m co-founder and CEO of an education technology business, and if you operate in that market we should talk about it before anything else.
In practice that means a mutual NDA as standard, any sector overlap named before we start, and declining work where I couldn’t act wholly in your interest. If you want a sector restriction written into the engagement, ask for it.
The case studies show the problem, what was built and what changed for the business, with the figures dated, so read one and judge it for yourself. I don’t name clients, so there’s no logo wall.
From Insights
One is a day or two a week for as long as it's useful. The other is a full-time seat with an end date. Which you need depends on whether the chair is empty or the decisions are.
Read itOne is hired for a technology and the other for a business. How to tell which you are short of, and what it costs to hire the wrong one.
Read itThey do almost the same work. What differs is what you pay with, how long it lasts, and who carries the risk if it goes wrong.
Read itOther ways to work together
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