Selected work
Three engagements, with a case study each. I don’t name clients, my own business included, so each one is described by what it does. Who they are is a conversation.
Co-Founder & CEO
Scaling a coding education business on platforms, automation and AI systems built in-house.
Recognised2nd of 100, Club Hub UK Top 100 Children’s Activity Providers 2026 · Innovate UK funded · Xero Beautiful Business Fund global winner 2024
AI & automation engineering
Designed and built the AI systems that automate its workflows and join up its business processes.
“We brought Ashley in to find where the business could run better, optimise it and build what it needed. He delivered far more than we asked for. Processing that took a technician most of a morning now takes minutes. The system he built has helped us win pitches with large corporate clients. And I no longer spend every day in the weeds: I run the business.”
Technical Co-Founder
A multi-tenant analytics SaaS, built from an idea to production: a parsing pipeline over free-text records, a statistical pricing engine and AI analysis reconciled against the ledger.
“Ashley has taken our product from an idea into a real, scalable software platform. He’s been able to translate what we wanted to achieve commercially into the product, architecture and technology needed to make it work, while personally leading the development and AI side of the platform. Having someone who can think like a technical co-founder but still be completely hands-on with the engineering has allowed us to move incredibly quickly without compromising on where we want the product to go.”
On confidentiality
Most of the detail stays private, and there’s a lot I can say on a call that I can’t put here. If you want more before deciding, ask.
Work with me
Tell me what you’re working on and I’ll tell you which of these is closest.