Selected work

A selection of recent engagements and ventures.

Three, each with a case study that shows the problem, the result and the reasoning. No client is named, mine included. Nothing invented fills the space where the names would go.

Co-Founder & CEO

UK coding education business

Helping scale a coding education business with proprietary platforms, automation and AI-enabled systems.

Recognised2nd of 100, Club Hub UK Top 100 Children’s Activity Providers 2026 · Innovate UK funded · Xero Beautiful Business Fund global winner 2024

Read the case study

AI & automation engineering

IT asset disposal business

Designed and built AI-powered systems to automate complex workflows and integrate business processes.

“We brought Ashley in to find where the business could run better, optimise it and build what it needed. He delivered far more than we asked for. Processing that took a technician most of a morning now takes minutes. The system he built has helped us win pitches with large corporate clients. And I no longer spend every day in the weeds: I run the business.”
Managing Director, IT asset disposal clientStill working together
Read the case study

Technical Co-Founder

Confidential SaaS Venture

Building a multi-tenant analytics SaaS from concept to production: a parsing pipeline over free-text records, a statistical pricing engine and AI analysis reconciled against the ledger.

“Ashley has taken our product from an idea into a real, scalable software platform. He’s been able to translate what we wanted to achieve commercially into the product, architecture and technology needed to make it work, while personally leading the development and AI side of the platform. Having someone who can think like a technical co-founder but still be completely hands-on with the engineering has allowed us to move incredibly quickly without compromising on where we want the product to go.”
Co-Founder
Read the case study

On confidentiality


The best work is the work I can’t show you.

Engagements stay private. The businesses are described by what they do, and who they are is a conversation, not a web page.

If you want detail on a confidential engagement before deciding whether to work together, just ask. A great deal can be discussed in a conversation that can’t be published on a website.

Work with me

Want the detail behind one of these?

Confidential engagements can be discussed directly. Tell me what you’re working on.